FEATURED POST

Welcome to the vibrant world of self-love and body acceptance! Today, we’re unpacking two powerhouses in the self-esteem universe: body neutrality and body positivity. If you’ve ever found yourself scratching your head, wondering which camp you fall into, or maybe...

Group of five diverse adults in sportswear standing and stretching in a sunny park, with trees in the background for a summer fitness marketing campaign.

Each summer, the fitness industry bombards us with messages insisting we need to change our bodies to fit a seasonal ideal. But what if we flip the script? Let’s explore how embracing body neutrality challenges these outdated narratives and pioneers...

A colorful illustration of a group of people, portraying body positivity.

Welcome to the vibrant world of self-love and body acceptance! Today, we’re unpacking two powerhouses in the self-esteem universe: body neutrality and body positivity. If you’ve ever found yourself scratching your head, wondering which camp you fall into, or maybe...

Body-neutral resources, such as a laptop and a tablet, are placed on a table.

In the journey towards embracing body neutrality and fostering an environment of inclusivity and self-acceptance, finding the right sources of information and inspiration is crucial. The following list comprises some of the most impactful resources and influencers in the body-neutrality...

A group of people standing in front of a white background.

In the dynamic realm of the fitness and wellness industry, a pivotal shift towards more inclusive, body-neutral marketing strategies is underway. This evolution marks a departure from traditional, often exclusionary advertising narratives, steering the conversation towards a more encompassing and...

A group of women in a gym rethinking fitness for better results and stronger relationships.

Fitness has traditionally been marketed through the lens of physical transformations, emphasizing before-and-after photos to showcase the results of hard work and dedication. However, a significant shift is happening, one that places relationships and community at the forefront of the...

A group of people embracing their unique fitness mission by doing yoga in a gym, seeking authentic success.

In the dynamic world of fitness, where trends come and go like seasons, there’s one aspect that always remains timeless – staying true to your mission. This isn’t just about branding or niche marketing; it’s about carving out a space...

A woman is using ChatGPT to assist with her fitness business.

Hey there, fitness enthusiasts and business mavens! Are you ready to supercharge your productivity and creativity with ChatGPT? In this video, I walk you through how you can revolutionize your fitness business by solving five problems in 10 minutes using...

A group of people fostering a welcoming space for women in a gym.

Crafting a Superior Trial Program for Your Gym A phenomenal onboarding experience is crucial in a gym setting, especially when aiming to create a welcoming environment for women. How you structure your trial programs can make a significant difference in...

A fitness enthusiast is using a laptop with a Facebook page on it.

Launching an effective Facebook ad for your brick-and-mortar business might feel like a steep climb, but the process can be made straightforward and efficient. This guide breaks down the foundational steps to ensure that your ad not only reaches the...

A laptop with a phone on it next to a wooden table in a women's-only gym.

The digital era has opened doors to diverse advertising avenues, with Facebook advertising standing out as a powerful tool. Crafting an effective Facebook ad might seem daunting at first, but with strategic insights, you can elevate your gym’s presence exponentially....