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Marketing & Promotion

Group of five diverse adults in sportswear standing and stretching in a sunny park, with trees in the background for a summer fitness marketing campaign.

Each summer, the fitness industry bombards us with messages insisting we need to change our bodies to fit a seasonal ideal. But what if we flip the script? Let’s explore how embracing body neutrality challenges these outdated narratives and pioneers...

A fitness enthusiast is using a laptop with a Facebook page on it.

Launching an effective Facebook ad for your brick-and-mortar business might feel like a steep climb, but the process can be made straightforward and efficient. This guide breaks down the foundational steps to ensure that your ad not only reaches the...

A laptop with a phone on it next to a wooden table in a women's-only gym.

The digital era has opened doors to diverse advertising avenues, with Facebook advertising standing out as a powerful tool. Crafting an effective Facebook ad might seem daunting at first, but with strategic insights, you can elevate your gym’s presence exponentially....

A body-neutral photo of a fitness woman posing in the dark.

When I started teaching fitness kickboxing, my goal was to give women an opportunity to enjoy some of the benefits I was getting from martial arts — without the intimidation of sparring. I knew the decision to limit the class...